"They work on a grass-roots level," Silberman says. Like Mel Gibson's "Passion of the Christ" and the films of Tyler Perry, Kendricks' movies typically move under the radar until they open. Proceeds from the film go to an 82-acre park built by the Kendricks' church, the 3,000-member Sherwood Baptist Church in Albany. "Outside of paying for a camera and a couple technical people, we're just a church making a movie."Īnd lots of money. "We're eating home-cooked meals, wearing costumes that have been donated," says Alex Kendrick.
The Kendricks, known as the "Christian Coen brothers," are "catering to audiences that Hollywood still doesn't make many movies for," says Michael Silberman of Samuel Goldwyn, the film's distributor.īut the Kendricks, who make films in their hometown of Albany, Ga., haven't changed their methods. According to movie ticketing site, "Fireproof" is accounting for 41% of ticket sales, far outpacing Shia LaBeouf's "Eagle Eye."
The movie about a firefighter struggling in his marriage comes to theaters with more momentum than the Kendricks' first film: a star in Kirk Cameron a $500,000 budget and it's playing in 830 theaters, more than double their last movie. So there's no telling the fate of their latest film, "Fireproof," which opens today.
0 kommentar(er)
